News: floristry

7 Day Countdown for Brave2Bloom!

7 Day Countdown for Brave2Bloom!

It's now just 7 days until the inaugural Floristry conference, Brave2Bloom, takes place in Tallinn, Estonia.

Across two productive days, well-known business speakers, professionals in the flower sector will gather, and share the paths of their businesses, proven techniques of building the business models, scaling and R&D in the times of crises.  

The ...

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First Flower Business Conference Set for Debut

First Flower Business Conference Set for Debut

Later this month (November 28 and 29), a large-scale business conference, Brave2Bloom will be held in Tallinn, Estonia.

Across two productive days, well-known business speakers, professionals in the flower sector will gather, and share the paths of their businesses, proven techniques of building the business models, scaling and R...

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IFTF 2022 is Ready to Bloom!

IFTF 2022 is Ready to Bloom!

IFTF 2022 is preparing to receive the thousands of International Trade visitors that have pre-registered so far.

With over 275 participating companies the number of exhibitors is approaching the level of pre Covid-19.

Record Numbers

A record high number of International Flower growers are amongst this number for next week (Nov 9-11)...

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Fresh...Bold & Wild!.

Fresh...Bold & Wild!

Matilda is an exciting new Cut flower from Benary.

Meet Matilda - Ptilotus exaltatus. She's a bit wild and a free spirit who loves being the centre of attention - the star of the show.

For all seasons, for all reasons, Matilda is a must have addition to your cut flower portfolio. 

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Evanthia Brings Colour to Trade Fair Aalsmeer!

Evanthia Brings Colour to Trade Fair Aalsmeer!

The bright leaves and flowers from Westland’s breeder and propagator, will have prominence once again next month at the Trade Fair Aalsmeer.

Long-Time Participant 

As a long-time participant, Evanthia has been preparing intensively for the Dutch Horticulture trade show. During the event, Evanthia will launch its new ca...

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Fleuroselect Launches New Visual Identity

Fleuroselect Launches New Visual Identity

Fleuroselect, the International organisation for the ornamental plant industry, is proud to launch a revised visual identity.

Based on a strong foundation, the new logo aims to visualise current and future objectives, while paying tribute to 52 years of success within the organisation.

Heartbeat of the Flowering World 

...

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The Carpet of Flowers!

The Carpet of Flowers!

This ephemeral work that makes the City of Brussels shine throughout the world, recently celebrated its 50th Anniversary.

The flower carpet gave a nod to the first visual from 1971. Designed by Etienne Stautemans, his passion for Begonia and the arabesques present in his designs are his signature.

2022 proudly displays a reinterpretation of the original work where other flowers produ...

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New Concept Area at IPM Essen

New Concept Area at IPM Essen

A new offer awaits trade visitors at IPM Essen 2023: the IPM Concept Store will be launched for the first time at the next edition of the world's leading trade fair for horticulture from 24 to 27 January at Messe Essen.

This is an open and modern retail concept which creates an attractive exhibition framework for the personal and individual presentation of products. These include florist...

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Italy's National Day Marked in Style!

Italy's National Day Marked in Style!

Italy’s National Day took place at Expo Floriade earlier this month. This was held in the presence of Italy’s Ambassador to the Netherlands, His Excellency Mr Giorgio Novello.

The day celebrated the thriving horticultural sector that Italy enjoys.

Italy’s National Day at Floriade combined cultural and business events to inform the Expo’s Internat...

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Gold for Matina Flowers!

Gold for Matina Flowers!

We continue to report on the various Winners from the AIPH IGOTY Awards, held last week.

In the Cut Flowers & Bulbs category, the Gold Award went to Matina Flowers S.A.S, from Colombia. 

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