New records set at IPM Dubai

New records set at IPM Dubai

New records set at IPM Dubai

The most important B2B trade fairs for horticulture and fresh produce in the Gulf region are booming. More exhibitors, more exhibition space and more visitors - IPM DUBAI and WOP DUBAI were on top form last month.

In October more than 300 exhibitors came into contact with top-class customers from the Middle East and Asia at the two most important B2B trade fairs for horticulture and fresh produce in the Gulf region. The unanimous conclusion was that it provided "an excellent opportunity to come together and do business."

IPM Dubai is on a growth trajectory

2015 also saw both B2B trade fairs continuing their growth trajectory - a great success, marking the ten year anniversary of IPM Dubai. "The ever-increasing levels of interest show how attractive the location of Dubai is to the horticultural industry", summarised Oliver P. Kuhrt, Managing Director of Messe Essen, the event organiser. For us, it confirms the effectiveness of our strategy, which is to establish IPM ESSEN as a world-leading trade fair through affiliated events in important growth markets; thereby opening up new sales opportunities for our exhibitors."

Trade Visitors from 47 Countries

With 102 exhibitors, IPM DUBAI achieved a growth of 28 per cent and was even able to increase the exhibition area by 50 per cent. Once again, world-leading trade fair IPM Essen's overseas affiliated event managed to increase its allure to buyers too: 3,505 trade visitors travelled in from 47 countries - six per cent more than last year. The exhibitors praised the excellent quality of the visitors and their willingness to invest.

This was also clear from the increase in internationality. For example, a larger number of Eastern European companies and cut flower producers from Africa and South America came to IPM DUBAI. China, Mauritius and Sri Lanka were represented in the International pavilions for the first time, alongside Egypt, Ethiopia, Germany, Kenya and the USA.

Great potential for Orchids

Okidland Director Lane C. Yangctors said "The Middle Eastern market offers great potential for orchids. We met a lot of top class customers from the United Arab Emirates and neighbouring countries such as Kuwait. For us, IPM Dubai is the B2B trade fair of our choice."

Dates for 2016

The successful duo of trade fairs, organised by Messe Essen and planetfair Dubai LLC, will be held at the Dubai World Trade Centre next year from 13 to 15 November 2016.