Success in Marseille!

Success in Marseille!

Success in Marseille!

Marseille was the venue for this year's Journées des Collection Jardin. This is the leading French show for garden professionals. Held in Marseille (and in April) for the first time, this choice was a success with events both outdoors in marquees and indoors in the halls of the Chanot exhibition centre.

High Turnout from Retail Sector 

400 retail chains attended, with new "garden" buyers such as key players in e-commerce or discount and independent garden centres, DIY chains, hotel operators and leisure managers from the Southern France region of Provence-Alpes Côte d’Azur (up 40% compared to 2014). 100 of these buyers took advantage of the Paris-Marseille trip, arranged by the organising team to attend the exhibition from the beginning. The evening event produced a superb, friendly atmosphere with discussions taking place both on the stands and in the "village squares".

Jean-Luc GARNIER, the Show’s Commissioner-General said "The market really appreciated the Journées des Collections being held in Marseille, a business meeting-place judged both friendly and professional, with a record satisfaction score, from the buyers’ side as well as that of the exhibitors.The buyers had access to a lot of new products. Indeed, the renewed interest in gardening from the younger generation is leading to a product range renewal in technical gardening accessories.

Global Dimension

The event produced a global dimension with over 50% of exhibitors from abroad. On the visitors’ side, the Italian and Spanish chains turned out in force to discover the French garden scene (17 Spanish and 11 Italians).

The 2016 event will be held from 5th to 7th April at the Parc Chanot in Marseille.

www.journeesdescollections.com

 

Tags: