Fleuroselect Launches New Visual Identity

Fleuroselect Launches New Visual Identity

Fleuroselect Launches New Visual Identity

Fleuroselect, the International organisation for the ornamental plant industry, is proud to launch a revised visual identity.

Based on a strong foundation, the new logo aims to visualise current and future objectives, while paying tribute to 52 years of success within the organisation.

Heartbeat of the Flowering World 

Alongside the new logo, a core component of the brand is the new slogan "The Heartbeat of the Flowering World."

Breeding is the Driving Force

Ann Jennen, Secretary General at Fleuroselect, is pleased with the outcome, “Our new visual identity symbolises the notion that breeding is one of the driving forces of our industry. The logo uses our trusted colour palette and brings together two elements that are at the very core of our organisation: plants and our International scope.” 


Rudbeckia fulgida var. sullivantii Goldblitz

Breeders & Distributors Conference

Fleuroselect is delighted to confirm that the Breeders & Distributors Conference will take place on 4-5 October at the Van der Valk Hotel in Hoorn, the Netherlands.

The Breeders & Distributors Conference presents a myriad of topics of interest to the industry.

Register here: https://www.fleuroselect.com/events/show/breeders-and-distributors-conference/

Image (Top right) 2023  > The Year of the Salvia!