New Concept Area at IPM Essen

New Concept Area at IPM Essen

New Concept Area at IPM Essen

A new offer awaits trade visitors at IPM Essen 2023: the IPM Concept Store will be launched for the first time at the next edition of the world's leading trade fair for horticulture from 24 to 27 January at Messe Essen.

This is an open and modern retail concept which creates an attractive exhibition framework for the personal and individual presentation of products. These include floristry suppliers and garden gourmet delicacies.

In addition, the IPM Concept Store will be presented digitally. Interested exhibitors can now secure a stand space.

Plants & Flowers Mix with Interiors

"The green trade is focusing on an extended range of products. The focus is increasingly on themed and living worlds that combine different product groups and niches. Plants and flowers are presented next to tableware, sofa cushions or liqueurs. This mix creates a modern shopping experience".

Added Value for Trade Visitors

The area also opens the door to the green sector for companies that have had little contact with garden centres up to now. "This will provide real added value for the trade visitors", said Andrea Hölker, Project Manager of IPM Essen.

Further information and registration at: www.ipm-essen.de