IPM 'Summer' Boosts Plant Marketing!

IPM 'Summer' Boosts Plant Marketing!

IPM 'Summer Boosts Plant Marketing!

The new IPM 'Summer Edition' produced clear evidence of a boost to sustainable production and marketing of plants.

"It's great to feel IPM again," were the welcoming words of Messe Essen CEO Oliver P. Kuhrt at the Trade Congress at IPM Summer Edition.

Green Sector

The meeting place for the green sector counted over 230 exhibitors and 1,800 trade visitors. In two exhibition halls, the focus was on innovative products and services in the areas of plants, technology, floristry and equipment.

The extensive supporting programme invited visitors to exchange ideas and network. Key topics were peat reduction, environmentally friendly packaging and marketing strategies.

IPM Discovery Center

Trade visitors found inspiration, trends and marketing tips in particular at the IPM Discovery Center in Hall 7. Creative Director Romeo Sommers staged the exhibitors' products in coherent POS concepts and guided visitors through the presentation in tours.

D-Tect®plus Launch

Made of NIR-detectable recycled plastic and Cyclos HTP certified, the D-Tect®plus is a new addition to the existing Desch Plantpak range.

This is a sustainable solution based on recycled plastic, mainly post-industrial (PIR). D-Tect®plus can be separated from waste using near infrared (NIR) technology, and can also be separated from heavier plastics as it floats on water. 

D-Tect®plus is therefore Cyclos HTP certified, the highest standard for plastic recycling. 

Save the Date

"With the end of the IPM Summer Edition, the preparations for IPM Essen 2023 begin. Many things that have now been initiated will be continued, expanded and presented to an even more international audience at IPM Essen 2023", said Andrea Hölker, Project Manager of IPM.

The traditional slot for the world's leading horticultural trade fair IPM Essen, returns at the beginning of next year, from 24 to 27 January 2023, at Messe Essen.