Fresh New Brand for B.A.L.I.
The British Association of Landscape Industries (BALI) has unveiled its new look ahead of its 50th year in business in 2022, marking the start of a new chapter in the Trade Association’s prestigious history.
Spearheading the brand is the Association’s fresh, contemporary new identity, boldly updated for 2021 while celebrating its heritage.
Following a three-year development cycle which saw the team at Landscape House carry out research and analysis, a series of stakeholder interviews and a brand positioning exercise.
Several significant changes were decided upon to improve the Association’s continued efforts to promote, support and inspire its members, the wider landscape services industry and the public.
Major Design Updates
To support the launch of the new brand, the team at Landscape House have refreshed all marketing and promotional materials for its members. Both their newsletters and Landscape News journal have all received major design and/or functionality updates.