Urgent Support for European Flower & Live Plant Sector
In an unprecedented move, a united coalition of 9 European-based organisations, have joined forces to urge the European Commission to activate extraordinary support measures.
These are urgently required across the EU to help the Flower and Plant sector survive the brutal impact of the COVID-19 crisis.
€48 Billion Value
The sector represents all segments and sub-sectors of the Flower & Live Plant sector in the EU and altogether a very significant voice for the thousands of companies across the EU. They sustain a total estimated market value of €48 billion and employ 760,000 people.
Preliminary estimations suggest that the overall demand for flower & live plants has decreased by 80% across the EU with the introduction of lockdown measures and the immediate closure of non-essential specialist retail shops in most European countries.
These unfortunate circumstances and the massive domino effect that has ensued have placed all businesses, segments and sub-sectors of the flower & live plants sector in an extremely vulnerable position as it was just entering its peak season during which 50 to 80% of its yearly turnover is realised.
Well-being & Quality of Life
The signatory organisations call for:
Urgent and temporary extraordinary EU tailor-made support measures to help producers and all operators from the sector across the EU simply survive the crisis until activity can re-start.
A strong and concrete signal from the European Commission that Flowers & Live Plants do matter and are a major contributor to the well-being and quality of life of European citizens and to the climate change mitigation efforts and biodiversity protection.
A clear recognition at EU level that investing now in this sector to help it stay afloat will avoid further long-lasting and irremediable effects on the economic and employment activity remarkably created and sustained by the wide range of operators in this sector for decades without any intervention or support from the EU.