New Hortinno® Magisnow 'Winter Beauty'®
The Rhododendron simsii Hortinno® Magisnow Winter Beauty® from Hortibreed NV won two awards at IPM Essen, after winning the "IPM Novelty 2020" award in the category "Flowering indoor plant."
It was also elected the most popular novelty by the public.
Intensive Breeding Programme
Based in Lochristi, Belgium, Hortibreed is celebrating its 20th anniversary. "We couldn’t imagine a nicer birthday present," said General Manager Stefan Laridon For him, the award is a priceless appreciation of the ten years of intensive breeding that preceded the new product.
Hortinno® Magisnow 'Winter Beauty'® has a shape which resembles that of a miniature Christmas tree.
Breaking Every Record
The demand for the Hortinno® Magisnow Winter Beauty® is breaking every record. The '2020 Collection' is practically sold out.
Whoever wants to be 100% certain of delighting their customers with this novelty during the next end-of-year period, is advised to place their order before June 2020.