Educating the Final Consumer
Following the introduction of their new taupe plastic pot, Bransford Webbs feel it is paramount that they educate the final consumer that these pots can be put in their kerbside recycling bin.
The aim is also to encourage consumers and garden centres to engage with their local councils and recycling depots to ensure the pot is included on the ‘can be’ recycled list.
A new logo has been produced and will be found on the label foot on the front of the pot. This will be be phased in throughout 2020.
It features a new and updated British logo with the recycling green logo and the tag line ‘Recycle Pot and Label Together’ to encourage consumers that they don’t need to remove the slot-in label to recycle the pot.