Increased Participation at Volmary Showcase
The Sales and Product Management team of Volmary were very pleased with the response and participation at their annual product showcase, held recently in Muenster, Germany.
Over 50 growers and customers joined the team for two days, visiting the breeding centre and trials facility as well as one of the propagation and distribution facility in Senden, close by.
The group consisted of grower retailers, direct mail customers, large growers and organisations interested in plant propagation and the latest genetics.
Breeding & Research Function
Managing Director Wayne Eady said: “Our annual trials visits are now well established and increase in popularity every year. Utilising our groups breeding and research function allows us to show and offer our customers a much larger assortment than if we were solely focused on the UK market.”
Worldwide Breeder Collection
“Our customers have the best of both worlds, with a UK based production, sales and distribution facility in Wisbech and a product selection chosen from worldwide breeders."
"By producing the vast majority of our products in the UK, we can offer customers the knowledge that their products are shipped fresh and on our own vehicles. We can also offer them a vast choice with our European scale trials facility."
"The focused visit also provides the opportunity for our sales team to demonstrate in real time the products in our printed assortment. The scale of the trials is something we simply couldn’t reproduce locally, so the relatively short flights are worth the investment.”