AIPH Looks 10 years Ahead!
The latest initiative of the International Association of Horticultural Producers (AIPH) - the International Vision Project (IVP) is the very first of its kind in ornamental horticulture. This sets out a forecast for the future of the global industry until 2030.
Repositioning of Ornamental Industry
Establishing that a variety of macro socio and economic factors will lead to changes in consumer buying behaviour, the report also asks, should the ornamentals industry reposition itself?
Identifying three key segments which present the greatest opportunity for growth (governments, consumers and the private sector), the report explores the industry’s potential for securing its share of future spending as well the constraints for supply and production.
The second instalment in the International Vision Project report series has now been published and is entitled ‘Production and Markets, the future of ornamentals’. http://aiph.org/the-international-vision-project/