Engaging with Retail Plant Buyers
According to one hi-tech horticultural company, most garden centres are failing to engage with their tech-savvy customers.
Terri Jones is Managing Director at plant information company Joy of Plants, which provides Plant Finder Touchscreen Kiosks for garden centre’s plant areas.
Creating a Modern Plant Area
She says: “A high percentage of adults from Millennials to baby boomers are using touchscreens on a regular basis whether it be on their smartphones or tablets. These devices are part of their everyday lives so why not incorporate them into a retail environment?
Creating a modern plant area to appeal to these tech savvy gardeners is key if garden centres want to develop and grow new markets.
See at National Plant Show
For people who would like to see the Joy of Plants’ Plant Finder Touchscreen Kiosk in action the company is on stand 96 at the HTA National Plant Show at Stoneleigh Park in Warwickshire on June 18 and 19. Terri will also be on hand to answer any questions people may have about the kiosk.