Pelargonium for Europe Campaign
Pelargonium for Europe have announced its 2019 UK Campaign. This will highlight the geranium’s long and colourful flowering season.
In addition, it will focus on the suitability to transform urban spaces such as balconies and terraces, creating an instant holiday vibe.
Two installations will take place in London, the first to coincide with both Clerkenwell Design Week and the ‘Chelsea Fringe’ in May. The campaign will be further supported by a media gifting programme, as well as third party promotions running across multiple online consumer lifestyle titles.
Dr Susanne Lux of Pelargonium for Europe said ‘The UK is an important market for geranium breeders and growers, so we are pleased to continue our campaign promoting their sales in Britain alongside nine other participating countries'.