The Changing Face of Plant Retail
Changes in both retail and consumer footprints are forcing a change of approach for/by plant breeders. This is largely being driven by a change of influence amongst the consumer.
The changing face of retail for both plants and green products worldwide is not only impacting on consumers and their levels of expertise but also on the types of products carried.
Homogenisation of Products
The closest simile of what we are seeing in Ornamental Horticulture is what we see with fruit and vegetables in grocery. This obviously influences the breeding processes where shelf life, transportation and economies of scale and scope in shipping, all play into the selection process.
This can be related to what Plant Management specialists Anthony Tesselaar have done with their Fairy Magnolia and Daphne Perfume Princess.
Improvements in breeding have resulted in a more versatile plant for the consumer that can now grow in both sun or shade, container or garden and perform with a minimum of care (or required expertise) for the end user.
*See full article on : https://www.planteria.eu/garden-retail