Flower Trials See Increase in Visitor Numbers
Despite an increasing number of events in week 24 vying for attention, FlowerTrials reports a 2.3% rise in visitor numbers compared to 2017.
The total of 7,300 shows an average of five visited locations per person, whilst the number of visits per visitor remains stable.
Key Event for Bedding & Pot Plants
Gill Corless, Chair of the FlowerTrials foundation: “We are delighted to see that FlowerTrials, the originator of open days in week 24, continues to be the key event for the bedding and pot plant industry. In fact, this year’s Wednesday edition recorded the highest ever number of visitors in a single day in FlowerTrials’ 15-year history!"
Advance News on New Introductions
"The pre-registrations for visits to the exhibitors in Aalsmeer and Westland were also up, most likely thanks to our excellent pre-event information schedule which informs visitors on the main novelties from each exhibitor prior to week 24. With an increasing number of companies taking part, no fewer than 60 this year, upfront news on the new introductions becomes key in choosing the right locations to visit.”
Dates for 2019
The 2019 edition of the FlowerTrials will take place in week 24 from 11th to 14th June.