Re-inventing the Florist's Store!

Re-inventing the Florist's Store!

Re-inventing the Florist's Store!

An innovative concept store will be shown in June within the heart of Salon du Végétal in Nantes.

What if the florist’s store were re-invented? Closer to the customer, more artisanal, more authentic and more in step with the consumer’s idea of nature? What could the ideal store look like in 2020?

In Step with Future Trends

Salon du Végétal asked trends consultancy Chlorosphère to come up with a new store model for French florists. This real-life tool, totally in step with current and future trends in neighbourhood retail, is designed especially for you.

Based on consumer expectations and changes in society, this novel and inspiring model was created for visitors to the Retail/Floristry sector.

A White-Label Brand to Provide Inspiration

Many of you have been talking about it on social networks and at trade fairs, so here is the first ever fictitious shop… for you to copy! No brand, message or franchise is behind this innovative concept.

Take inspiration, copy it, take photographs! The store was created by professional shopfitters and retailers to offer you a new vision to explore at will. See for yourself at Salon du Vegetal from June 19-21st.