Welcome to this 'Focus' Page!

Here we focus on the Breeders & Growers in the Flower sector, plus the Trade Fairs and specialist Floral events from across Europe and beyond. 

Gold for Matina Flowers!

We continue to report on the various Winners from the AIPH IGOTY Awards, held last week (June 14).

In the Cut Flowers & Bulbs category, the Gold Award went to Matina Flowers S.A.S, from Colombia.

BFA Industry Awards 2022

On Saturday October 15th the scene will be set for the 2022 BFA (British Florist Association) Gala Dinner and Industry Awards Ceremony, held in Hinckley, Leicestershire. 

This celebrates the cream of the floral crop, so why not join the association to find out who has won these coveted awards?

Posted 30/05/22

Luxury Designs Connect With Nature

The Maison & Objet Fair placed the spotlight on luxury design and invited visitors to reflect on its different creative expressions.

Posted 5/4/22

From the Farm

Flowers from the Farm is an organisation supporting a large number of small growers of flowers in their natural seasons and bringing flower buyers their attention to British grown, rather than imported.

Posted 16/03/22


Trailblazer Apprenticeship

The brand new Trailblazer apprenticeship in floristry is ready to go! Find out everything you need to know right here, whether you are a budding apprentice or an employer seeking information. 

For more detailed information and a list of training providers, contact the British Florist Association.


Posted 03/02/22

Flowering from the First Growing Year!

Helleborus bvba continue to produce a generation of H.orientalis which are flowering from the first growing year.

These are therefore a great addition to the existing flower market, which is looking and searching for new products. Most of the selections are already flowering before Christmas. Read our full news update for Helleborus bvba here:

Posted 24/01/22

International Statistics of Flowers and Plants : 2021

The International Association of Horticultural Producers (AIPH) in association with Union Fleurs, the International Flower Trade Association, announces the 69th edition of the International Statistics of Flowers and Plants 2021.

Posted 20/01/22

Barendsen Becomes Part of OZ-Hami

Working together to strengthen the Floriculture Sector’s innovative power, Flower exporter Barendsen  joined OZ-Hami, part of Dutch Flower Group (DFG), as of January this year (2022). 

Barendsen has been exporting fresh cut flowers to wholesale companies, event & wedding planners and leading florists for more than 100 years.

See the full story here:

Posted 02/01/22