A New King is Born!

A New King is Born!

A New King is Born!

The Infinity Rose series has received a boost and now covers all colours and seasons.

6 years ago, the Infinity Rose was presented for the very first time. It was the original white Infinity Rose, and at this time Danish rose breeder Rosa Eskelund did not know how popular this rose would become all over the world.

This special white rose very quickly showed a new standard for pot roses with its very large and filled flowers with extraordinary long-life and more than 100 petals. The high-quality rose was a true beauty, and very easy to grow in only 10 weeks.

Roses with X-factor

“We managed to 'only' grow and sell the white Infinity rose in some years, and all the big costumers told us that a second colour would help Infinity to be considered as a series – and then they only wanted Infinity in their shops. The shelf life is extraordinary and Infinity roses have a kind of X-factor that makes the waste in shops close to zero”, Rosa Eskelund explains.

Some years passed with a lot of focus on breeding on the Infinity rose and it resulted in a light pink rose, Princess of Infinity® and the Pink Infinity®. These two boosted the Infinity rose and it became a popular line of roses. Since then, both the yellow Jinfinity® and Infinity Evergreen® has been developed.

King of Infinity® to Present at IPM

There has always been a high demand on a red Infinity to complete the line, and now after years of breeding and selecting Rosa Eskelund is ready to present the very first red Infinity rose at the IPM Essen fair in two weeks time. The name of the rose will be King of Infinity®.

“I am sure that the demand of all the Infinity roses will get a boost with this new red rose which complements the other colours so beautifully. Now the Infinity roses covers all colours and seasons”, said a happy Rosa Eskelund.

License to Grow

For more information and license to grow please contact

Rose breeder Rosa Eskelund at re@roses-forever.com

or visit our website www.roses-forever.com